McDonalds
McDonalds is an American multinational fast food chain founded in 1940 as a restaurant operated by Richard and Maurice McDonald in San Bernadino California , United states . It is one of the worlds largest and most recognized fast food chains known for food like hamburgers , French fries and name branded sandwiches such as Big Mac , Quarter Pounder and egg McMuffin as well as the well known and well loved Happy Meal .
McDonalds has adapted into modern times by using new sales strategy this sales strategy includes mobile apps such as just eat and Digital menu boards as well as self ordering kiosks all these things were put in place to reduce wait times and improve accuracy . But using apps like just eat and uber eats are moving forward with the times as technology has become part of everybody lifes and it easer to order food to your door then rather than going out and waiting to get it .
McDonalds target audience is mainly Children , families , learners and businessman . The reason McDonalds breaks the target audience into sectors because of the enormous size as well as the projected growth rates . The demographics are for McDonalds is age. 8 -45 , gender Males and females , Life cycle stage married couples , single people , friends and old age , Income which is middle class .
The logo stands out because it is a big yellow M that you can for miles . The McDonalds logo represents quick affordability and unique dinning service .
M & S (Marks and spencer)
Marks and Spencer plc is a major British multinational retailer based in London , England that specialized in selling clothing , beauty products , home products as well as home products and the very well known M an s Food hall which sells a variety of different food products . It was founded in 1884 in Leeds , by Michael Marks and Thomas Spencer hence the name Marks and Spencer . Marks and spencer is known for having mascots such as Percy the pig and Colin the caterpillar . Both Percy pig and colin the Caterpillar have sweets , cakes even pjs with them on but it depends what store you to . At Christmas time M & S have over the past few years come out with Christmas decorations with Christmas treats inside such as shortbreads and biscuits .
Marks and Spencer have changed compared how they started out is you can now shop online and find a lot of products online and get them delivered them to your door and try the clothes on at home without the stress of a small M & S changing room .
The demographics for Marks and spencer according to Marksandspencer.com audience is 37.1 % male and 62.9 female . The largest age group that visit the store are people age 25 - 34 years . The demographic segmentation is spilt in-between high street consumers and middle age ones .
Marks and spencer are best known for quality , great value food , clothing and home where to millions worldwide and Mark and Spencer has been voted for Brand of the Year at the marketing week awards in 2024 .
