What is target audience ?
A target audience is a specific group of consumers most likely to buy your product or service . The target audience has to be depended on age , gender , location .and martial status .
What is demographics ?
demographics are the statistics the describe the population and their characterises . such as age , race and gender .
What is psychographics ?
psychographics means market research or statics classifying population group according to psychological variables meaning peoples activities , hobbies and interests.
What is Socialecomentic ?
Social standing or class of an individual or group . it is often as a combination of education , income and occupations
McDonalds targets a broad age range of customers from children as young as 2 years old to seniors that are over the age of 60 . It just shows that McDonalds is a fast food restaurant enjoyed by all and for everyone any age .However McDonalds Happy Meals with colourful designs and toy promotions . The toys that you find in the McDonalds Happy meal are usually from the latest films and to attract children to want the happy meals .
These are data showing the target audience and age distributions at McDonald's as well as the Audience Demographics which has to do with peoples age .
These are data that are showing the number of apple watches owned by different age groups in 2023 which is to do with the demographic factors and then the second set of data depending on psychographics factors such as lifestyle and hobbies which you use the apple watch for .
Apple has a certain target audience on the intrest that it focuses on to achieve profitability . Apple watch is demographic with customers age 20 -45 being at the center of targeting . Both Males and females are included in this segment .
In this advert it is promoting fitness and getting into shape for the new year and it showing the app watch in full swing and how by buying this product you can feel more motivated to go out and be fit but mainly for adults like the target adverts says .
Lego is mainly made for childen so there is an age limit 5-12 for those who enjoy building lego sets . There are so many different themes and different colourful bricks appeal to this age group . However there is sets made for adults for collectors who appreciate the complexity of lego sets .
These graphs show the demographic data of Lego consumers which is to do with age .