Different types of TV advertising formats :
Animation : is an entertaining way as well as a creative way of advertising and promoting a certain product to keep the audience engaged .
Demonstration : Is where the product is demonstrated to potential customers in adverts this can be shown by people using the product such as hairdryer or blender .
Realist :An advert that can be seen in real life something that could happen .
Documentary: Is a real story that reflects the identity of a company , product or cause .
Talking heads :Videos that put people front and centre of the camera in the adverts .
Anti realist :An advert that isn't real so it includes cartoon characters in it and animation .
series :Is trying to send a lot of messages during the advert so people buy the product .
This Documentary advert is for Starbucks Coffee and the advert is tilted Every table Has A Story .I think the target audience is mainly for adults between 20 to 30 and according to my research this was made near when covid was still a big thing so it was mainly aimed at people who had big career prospects but they had been hit hard by the pandemic (covid19) This advert wanted to show to people that Starbucks was a safe space to work and aims to provide people to follow their dream career path . This advert even persuade people to work at Starbucks !
The camera angles are very quick in this video which suggests that even though the world was in a global pandemic and people lost jobs and family members the world still goes on . For the girl you can see she is trying to get into art college or a job in an art magazine .
The music in the advert is very slow and sad at the start as the girl is trying to get job after job and nothing seems to be working however towards the end the music turns happy as she finally gets her goal .
I think the advert it effective as it shows people in real life situation and also shows rejection in the job world .
This demonstration advertisement is for Dyson hair wrap target audience is for women with different hair types . I did some research and the demographics for the Dyson hair wrap are mainly for young professional that are busy this product could help hairdressers have more chooses to style their customers hair .
In this advert there is some zoomed in angles so you can see how the product works and how it changes the style of the women's hair on the adverts . But the women are also holding the Dyson hair Wrap to show the customers how it works . The camera moves quite slow but this is because the advert wants you to see everything that product has to offer .
The music is very slow and light because by using all the different tools to style your hair with the new Dyson wrap they want your hair to have a smooth and affectless look and finish and feeling confident to where ever you need to go .
I think the advert is very effective as it shows people demonstrating how the Dyson Wrap works which then shows the customers how it works a little bit more than just showing the product as well showing a 3D video inside the Dyson Wrap .
This realist advertisement is for Tesco it was made in 2008 and featured the Spice girls . I know it doesn't sound like the spice girls shop at Tesco but in the advert the spice girls are hiding from each other as they are buying each other gifts from Tesco and bump into each other and don't want to see other and spoil the surprise which is reliable thing to do during Christmas time . I think the target audience for this advert is 30-40 adults stressed shopping at Christmas time .
The music in this advert is very slow all of the girls are trying to be secretive and sneaky around the aisles and using Tesco products to hide and discase each other . Emma hid in a jumpers and Geri hid in an optimum prime mask from the toy section and Victoria blended in with her billboard magazine .The Tesco worker also showed Victoria an iPod if people see Victoria Beckham a celebrity and posh spice buy an iPod then they will want to buy an iPod and sales will go up .
There are camera angles in this adverts such as pan and zoom in the advert uses this angles because The spice girls are trying to hide each other presents from each other as quickly as possible . Towards the end there is a medium long shot of all the girls going towards Tesco's to get the final things for Christmas .
I think this advert is effective because it not only shows products it has some celebrity cameos and has humour in it too . It will make people want to shop at Tesco's more .
This anti realist advert is for compares the market it is called man I Feel like a Neo it is advertising 25% coffee and pastries if you use Compares the market . It uses animated characters to promote this the two meerkats and now Karl the wombat . The advert is actually set in an café Nero which where you can get the 25% . However it doesn't seem very realistic that two meerkats and a wombat called Karl would be at Café Neo then later in the advert they begin singing" Man I feel like a women" by Shana twain but instead of women changed it to Neo and sing about Compares the market and the 25% deals . I would say the target audience for this advert is people who are adults and want to get good deal on insurance .
The music is used in the advert is man I feel like a women but women is changed Neo to make it make sense to the advert . This version of the song is also very funny and comedic as well towards the end it stops and Karl the wombat is just singing with no music .
The camera angles are quick a bit like a musical number and make it more more humorous it shows a lot of coffee beans all over too which adds drama .
I think this advert is a bit unrealistic and wouldn't happen in real life however every time it comes on television I laugh because it is funny and makes me laugh .
This animation advert it was made for McDonalds and its called Inner Child . The target audience for this advert is teenagers as McDonalds is encouraging teenagers to connect with their inner child this Christmas and spread some Christmas joy . I noticed this advert was in 2020 during the Covid19 which was hard time for everyone especially for children who had exams stress , were work from home ,online lessons and not seeing family or friends so it was tricky to find the fun times when you felt nothing but isolated .
The music in this advert is quite slow and sad and the song is a slow version of Forever Young by Alphaville this is to show the transition of the boy growing up and maybe not liking things he used to . However towards the end of the video he isn't to old to help his mum decorate the tree and be with his mum on Christmas .
The camera angles in the advert are quite close up to see the characters emotions and how they are feeling . You can see deep down that the boy is still a little kid at heart but is trying to grow up . The mum is trying to make him come out of his shell and be fun especially at Christmas time .
I think this advert is very effective because it shows not matter what age you are you still have fun at Christmas time and also enjoy McDonalds reindeer sticks !
This credit card advert is an example of Talking heads meaning people been put very close to the camera . I think the target audience of the advert is mainly people age under 25 as they may be started out and getting jobs as well as sorting out finances.
The music for this advert is quite jolly and has different people talking over the top of it telling you all about the credit card deals and different banks you can use as well as some catchy slogans towards the end .
The camera angles are close up as it is talking heads shows the people advertising the product as well as the product its self which is a credit card and all it has to offer .
I think this advert is very effective as it shows the customer what is on offer as well as use catchy music and slogans to catch peoples attention .
This series is advert is for the coffee brand Nescafe: Gold blend and called Just Popped In For A Coffee . The target audience for Nescafe is for people who are coffee drinkers specially those whom are looking for a quick solution to quality coffee .
There is not much music in this advert more dialogue between a women who doesn't have coffee and man who is her neighbour and lets her borrow the Nescafe gold beans during the interaction between these two people we see the product been advertise and humour which is key element for an advert .
The camera angles on this advert are extreme close up on the people to show their expressions . There is also a close up of the coffee beans slowly falling so you can see the product .
I think this advert is effective as it is gets the message across to all the coffee drinkers out there but this advert has comedy in too .
